We Dream About Bikes…

Planet Bike, a company which makes bike lights and accessories, ALSO recognizes the importance of bike advocacy groups throughout the country. Each year, they donate 25% of their profits to advocacy organizations to help make the world better for bicycles, and to encourage more people to try biking.

Planet Bike was born from the heart of cyclists and our goal is to create innovative products that make it easier and safer for people to ride bicycles.

This video from them is inspiring, and sums up the reasons why the Coalition exists: